“That (application storage) is where companies are actually interacting with our APIs rather than just plugging the key and secret into a third-party tool. Patterson explained that the B2 Cloud Storage which is their on-demand cloud storage solution services three distinct market segments – archive and backup, media and entertainment, and the third and most interesting, application storage. Patterson revealed that Backblaze, in recent years, has moved on from data protection to pursue the avenue of S3-compatible storage. Gestalt IT’s Stephen Foskett kicked off the conversation by asking whether Backblaze still identifies as a data protection company. We had the opportunity to catch up with Pat Patterson, Chief Tech Evangelist, at Backblaze, to talk about the past, present and future of the company.

But most importantly, these companies are making organizations’ journey to the cloud easy, and uncomplicated.īackblaze is one such company that has been working through the years to deliver cloud storage for low cost, in a simple format consumable to these outfits. For them, hyperscalers have little to offer.Īs cloud giants rake up business, a few cloud providers are unselfishly dedicated to making cloud costs predictable to those who need it to be. These underserved classes of customers require an easy and affordable path to cloud.

But we are often slow to admit how, in the battle of these titans, interests of customers with shallow pockets or those pulling back on CAPEX expenses are grossly overlooked. We are quick to put a premium on their robust infrastructures and services. In a very real sense, these companies cultivate and control the cloud culture, shaping the future of the industry. As consumers stand by, waiting for the macroeconomic ill wind to blow over, the fight for greater market share rages on. Hyperscalers have emerged and taken control of the market, and what may very well be the age of cloud colonialism has begun. Over the past few years, the cloud economy has shaped up before our eyes. But it’s time to celebrate Backblaze for something else also. For years, organizations have fawned over Backblaze’s clear and considerate pricing. When companies think of affordable cloud storage, they think of Backblaze.

Backblaze b2 s3 compatible